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MCBD makes COI debut with Inland Revenue assignment.(Miles Calcraft Briginshaw Duffy)(Brief Article)
Miles Calcraft Briginshaw Duffy has secured its first piece of COI Communications business since winning a place on COI's roster last year.
The agency has won the Inland Revenue pitch to handle its pounds 3 million self-assessment awareness campaign. The news sees the account moved from the incumbent, D'Arcy, which repitched for the task alongside Lowe and DFGW.
The media planning account will move to Optimedia from D'Arcy's sister agency, MediaVest. Optimedia partnered MCBD in the pitch. Zenith, PHD and Mediaedge:CIA also competed for the business.
Ian Schoolar, the Inland Revenue's director of marketing and communications, said: 'We need to be able to reach our diverse customer base. It will also help to get the message across that we are very much ...
- Miles Calcraft to merge with How.(Miles Calcraft Briginshaw Duffy)(Brief...
- Magazine article from: Marketing Week November 17, 2005 700+ words
Miles Calcraft Briginshaw Duffy is to merge with How after the smaller agency started...will be effective from next week and was announced to Miles Calcraft Briginshaw Duffy staff yesterday (Tuesday). It is understood that no...
- Miles Calcraft Briginshaw Duffy.(Digests)(Brief Article)
- Magazine article from: Marketing Week October 21, 2004 700+ words
Miles Calcraft Briginshaw Duffy has created an integrated outdoor, press and radio campaign to support Operation Trident, the Metropolitan Police's initiative to fight gun crime in London's black communities.
- Miles Calcraft Briginshaw Duffy wins BoxClever rentals...
- Magazine article from: Marketing Week July 24, 2003 700+ words
TV and video rental company BoxClever has appointed Miles Calcraft Briginshaw Duffy to its 1m [pounds sterling] advertising business, after a three-way pitch against Leagas Delaney and an undisclosed...
- Miles Calcraft Briginshaw Duffy.(Digests)(created a TV campaign for P&O...
- Magazine article from: Marketing Week September 18, 2003 700+ words
Miles Calcraft Briginshaw Duffy has created a TV campaign for P&O Cruises, which focuses on the new destinations and experiences a cruise offers rather than the ship, with the strapline: 'P&O Cruises. There's a world out there.'
- Miles Calcraft Briginshaw Duffy.
- Magazine article from: Marketing Week November 30, 2000 700+ words
Miles Calcraft Briginshaw Duffy has created a Christmas TV campaign for Thorntons, which will break on December 1. It is the agency's first TV work for the confectioner since it won the account earlier this year.
- Miles Calcraft Briginshaw Duffy.(Digests)(Pint d'Or wine promotion)(Brief...
- Magazine article from: Marketing Week May 6, 2004 700+ words
Miles Calcraft Briginshaw Duffy has created an underground campaign for Pint d'Or. It will promote the brand as an unpretentious and easy-drinking French wine.
- Miles Calcraft Briginshaw Duffy.(Digests)(campaigns)(Brief Article)
- Magazine article from: Marketing Week July 15, 2004 700+ words
Miles Calcraft Briginshaw Duffy has created a campaign to stop people from reporting lost mobile phones as stolen (MW June 24). It breaks this week.
- Miles Calcraft Briginshaw Duffy is bringing Alan Whicker back to UK television...
- Magazine article from: Marketing Week December 18, 2003 700+ words
Miles Calcraft Briginshaw Duffy is bringing Alan Whicker back to UK television screens with its first creative work for travel website Travelocity. The...