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DTLR splits its pounds 20m ad account between six COI roster shops.(Department of Transport)(Brief Article)
The Department of Transport has opted to split its pounds 20 million advertising account between a roster of six agencies, all of which would have been available to the department through the existing COI Communications roster.
The DTLR task is to be divided between D'Arcy, Rainey Kelly Campbell Roalfe/Y&R, Abbott Mead Vickers BBDO and Euro RSCG Wnek Gosper, each of which had been assigned to the department's briefs through COI. WCRS and BMP DDB, which do not currently work for DTLR, also join the roster.
Roose and TBWA/London, the only non-COI agencies included in the final round of pitching, were dropped from the final shortlist of eight on Tuesday.
Eleven shops had originally been shortlisted by the DTLR after it announced its intention of splitting from COI.
The review, held against a background of PR disasters for Steven Byers' department, has itself been ...
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