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Universal fights MindShare for pounds 60m Nestle.(advertising contract)(Brief Article)
Nestle has invited its two incumbent agencies, Universal McCann and MindShare, to pitch for its pounds 60 million UK media business with a view to centralising its entire account.
MindShare currently handles the bulk of the brief with Nestle's confectionery and ice-cream brands, while Universal McCann is responsible for Nestle's beverages and food products.
Sources have suggested that MindShare could have problems accommodating Nestle's centralised business because of the direct clash presented by Nestle's cereal brands, which include Shredded Wheat, Cheerios and Golden Grahams, and its current responsibility for the pounds 43 million Kellogg account.
The review is part of a wider restructuring programme at Nestle, which is in the process of selling its ambient foods business and restructuring its media department.
Stuart Cox, a former media director of McCann-Erickson, has taken over responsibility for all Nestle's media arrangements, including its ...
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