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Red Letter Days gives Mother pounds 6m account.(Brief Article)
Mother has seen off agencies, including St Luke's and HHCL & Partners, to win the pounds 6 million Red Letter Days account.
The company, which specialises in offering a range of luxury gift ideas, approached a number of agencies for informal discussions with a view to drawing up a shortlist. Following the talks it appointed Mother without a pitch.
Red Letter Days was founded in 1989 by the now chairman, Rachel Elnaugh.
The brand has previously had a low advertising spend, using viral marketing instead. However, it is gearing up for a significant increase in investment, and has hired Mother to help build its profile and oversee its ...
- Red Letter Days enlists Dragon's help.
- Newspaper article from: The Evening Standard (London, England) August 1, 2005 700+ words
...ailing adventure event company Red Letter Days is likely to be decided in the...claim they have not been paid by Red Letter Days for some time and are owed hundreds...a very difficult position by Red Letter Days, and we're anxious to do everything...
- 20% OFF ALL red letter DAYS.(Features)
- Newspaper article from: The Daily Mail (London, England) July 2, 2009 700+ words
Get 20% off all Red Letter Days with the Daily Mail. (Saving included in prices above.) Red Letter Days are perfect to share with your partner...redletterdays.co.uk/mail or call the Red Letter Days switchboard on 0845 640 8000 and...
- Red Letter Days collapses after amassing large debts.(Business)
- Newspaper article from: Daily Post (Liverpool, England) August 2, 2005 700+ words
...Rachel Elnaugh yesterday saw the Red Letter Days business that made her a TV celebrity placed into administration. Red Letter Days, which sells vouchers for activities...that it had been appointed to Red Letter Days yesterday. 'The key point we...
- Lifeline for Red Letter Days.(Business)
- Newspaper article from: Daily Post (Liverpool, England) August 3, 2005 700+ words
...BY DAVID WINNING GIFT firm Red Letter Days was yesterday rescued from administration...to more than 150 employees of Red Letter Days as well as thousands of customers...Paphitis pledged to honour all Red Letter Days vouchers that have been purchased...
- Naked wins [pounds sterling]6m Red Letter Days. (Media).
- Magazine article from: Marketing Week June 13, 2002 700+ words
"Experience" company Red Letter Days has appointed Naked Communications...6m media planning strategy. Red Letter Days offers a range of packaged experiences...pitch last month. Previously, Red Letter Days has focused on direct and viral...
- Red Letter Days selects CRM system from Touchstone; Leading experience gift...
- Press release article from: M2 Presswire May 13, 2002 700+ words
...13 May 2002-TOUCHSTONE: Red Letter Days selects CRM system from Touchstone...COMMUNICATIONS LTD RDATE:05072002 Red Letter Days, the UK's leading provider...customers on the web. It will allow Red Letter Days to accept and process orders...
- Red Letter Days and Debenhams Sign New Agreement.
- Press release article from: PR Newswire Europe August 19, 2005 700+ words
...owners of gift experience company Red Letter Days, entrepreneurs Peter Jones and...retail partner - Debenhams. Red Letter Days experience vouchers will go back...that more than 90 per cent of Red Letter Days experience suppliers have now...
- Red Letter Days chief steps down. (News).(chief executive Simon Vincent)(Brief...
- Magazine article from: Marketing Week February 13, 2003 700+ words
...experience" gifting company Red Letter Days, Simon Vincent, is stepping...expand overseas. Vincent joined Red Letter Days in March last year and oversaw...restructured in September 2001. Red Letter Days offers packaged experiences such...