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DuPont holds pitch for worldwide Lycra profile-raising task.(new campaign will be targeting woman aged up to 35)(Brief Article)
DuPont, the billion-dollar chemical company, is talking to networks about a multi-million-pound international advertising campaign for its Lycra brand.
The company is planning a new global push to increase awareness of Lycra and position it directly to the consumer as a product in itself. DuPont has spoken to seven networks about the task, and is now understood to have narrowed the list down to five.
Saatchi & Saatchi, the incumbent on the global DuPont Lycra business, is still involved in the pitch, which is being run from New York.
DuPont, which delivers science-based products for the healthcare, clothing, construction, electronics and transportation industries, has a number of agencies on its roster.
Doner handles advertising for ...
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