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Ex-Saatchis duo move to Publicis.(Adam Kean and Alex Taylor)(Brief Article)

Campaign

| May 03, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Publicis has hired Saatchi & Saatchi's former executive creative director Adam Kean and Alex Taylor, its ex-head of art, to help it sustain its place among the top-ranking UK agencies.

Their appointment reflects Publicis' widening client base, augmented last year by the arrival of the Army recruitment account - with which Kean was closely associated at Saatchis - and the Post Office's pounds 10 million brand-building assignment.

They will be among the six Publicis group creative directors reporting to the executive creative director, Gerry Moira. He will retain day-to-day control of the creative department, allowing the new arrivals to work on specific major projects.

'Gerry's department is full of grown-ups, not juniors needing to be managed,' Grant Duncan, the Publicis managing director, said. 'This is a response to the increasing number of clients wanting to deal with top creatives. It also gives us an option to make greater use of Gerry on pitches, at which he's very good.'

The move of Kean and Taylor to Publicis follows what have been less than happy periods for both since leaving the Charlotte Street agency. Kean quit at the end of 1998 rather than face demotion with the arrival of Dave ...

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