AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
DM complaints to ASA rise by more than half.(Advertising Standards Authority)(Brief Article)
Complaints about direct mail made to industry watchdogs increased by more than 50 per cent in 2001 - with one mailshot earning the title of the most-complained-about ad.
Direct mail accounted for 25 per cent of all cases dealt with by the Advertising Standards Authority, which saw a 17.6 per cent rise in the number of complaints made in 2001, according to figures released this week.
The US-based Health Laboratories earned the most complained about ad title with a direct mailing for its slimming pill, Berry Trim Plus.
The mailer, in which the firm claimed the product 'even works for people who love to eat fattening foods', resulted in 211 calls to the ASA.
Upholding the complaints, the ASA branded the mailing as 'one of the most flagrant and deceitful breaches of the code ever seen'.
French Connection was runner-up in the ASA's league of sinners, attracting 142 complaints for a poster produced by TBWA/London and for its website, fcukinkybugger.com.
Virgin Mobile was in ...
- Carphone broadband ad banned [Advertising Standards Authority].
- Magazine article from: Total Telecom Online July 19, 2006 700+ words
Byline: Advertising Standards Authority The Advertising Standards Authority said Wednesday that Carphone Warehouse advertising in a range of media promoted a new TalkTalk telephone package with "free broadband forever" must not be broadcast or...
- ASA issues 'fake invoice' warning.(news)(Advertising Standards...
- Magazine article from: Precision Marketing Cubitt, Emily August 6, 2004 700+ words
The Advertising Standards Authority (ASA) is warning companies to beware of a devious ploy...company. The ASA is working in tandem with the European Advertising Standards Alliance (EASA) to investigate the issue and advise businesses...
- ADVERTISING STANDARDS: ASA regulates brand website marketing.(Advertising...
- Magazine article from: Marketing Week November 12, 2009 700+ words
...address MPs' concerns. By Russell Parsons The Advertising Standards Authority (ASA) is to regulate marketing on brand...which will be published when ratified by the Advertising Standards Board of Finance (ASBOF), the ASA Council...
- ADVERTISING STANDARDS: ASA clears brewery of 'ambush marketing'.(Advertising...
- Magazine article from: Marketing Week July 2, 2009 700+ words
Fuller's Brewery has been cleared of what many describe as "ambush marketing" after the Advertising Standards Authority rejected a complaint from the Rugby Football Union. The ad for London Pride ran during this year's Six...
- ADVERTISING STANDARDS: ASA clears EDF 'Green Britain Day' campaign.(Advertising...
- Magazine article from: Marketing Week October 29, 2009 700+ words
...which ran up to July, became one of the most complained about this year after 149 people contacted the Advertising Standards Authority to say it was misleading. The adverts featured a Union flag made up of different shades of green fabric...
- Advertising Standards Authority lets Virgin Media off the hook over broadband...
- Press release article from: M2 Presswire July 2, 2008 700+ words
M2 PRESSWIRE-2 July 2008-BT: Advertising Standards Authority lets Virgin Media off the hook over broadband...M2 COMMUNICATIONS LTD RDATE:02072008 The Advertising Standards Authority have upheld a complaint from BT about Virgin...
- The Advertising Standards Authority (ASA) has rapped Avon on the knuckles for a...
- Magazine article from: Cosmetics International October 17, 2008 700+ words
The Advertising Standards Authority (ASA) has rapped Avon on the knuckles for a skin exfoliant ad that breaches its CAP (Broadcast) TV Advertising Standards Code on two counts of misleading advertising. The ASA upheld...
- Complaints made to the British Advertising Standards Authority pertaining to...
- Newspaper article from: Telecomworldwire January 24, 2000 700+ words
...January 2000-Complaints made to the British Advertising Standards Authority pertaining to the telecomms and computing...COMMUNICATIONS LTD http://www.m2.com The Advertising Standards Authority (ASA) received a complaint in regard to...
