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Govt to promote digital TV in wake of ITV debacle.(Brief Article)
The Government is considering running an advertising campaign to promote digital television to consumers following the dramatic collapse of ITV Digital.
Sources suggest that the Government wants to convince an increasingly sceptical public of the advantages of digital television and assuage public fears following the demise of the digital terrestrial platform.
This would lead on to the Department of Culture, Media and Sport asking COI Communications to oversee an agency appointment.
The culture secretary, Tessa Jowell, has repeatedly stated that despite the setback presented by the collapse of ITV Digital, the planned deadline of 2010 for analogue switch-off stands.
But research shows that the public remains unconvinced of the advantages of having access to digital television. The Government may attempt to accelerate the rate of take-up with free ...
- The odd couple; Digital television.(The BBC and BSkyB win the old ITV digital...
- Magazine article from: The Economist (US) July 6, 2002 700+ words
...Commission to award the BBC the old ITV Digital licence for the next 12 years frees...If further proof were needed that digital television in Britain is being carved up neatly...by their spectacular failure with ITV Digital.
- Football League loses ITV Digital legal battle.(Brief Article)
- Newspaper article from: TV Meets the Web August 1, 2002 700+ words
...liable for the debts of ITV Digital, the failed digital television broadcaster. The UK media...owned. Money promised by ITV Digital had already been included...payments in the event of ITV Digital being unable to continue...
- ITV Digital.
- Newspaper article from: Financial News October 15, 2001 700+ words
...euro]1.2bn) into ITV Digital and have said they...industry view was that ITV Digital is dead in its current...involve a pre-Christmas digital television publicity campaign...campaign is a boost for ITV Digital, which has faced a...
- ISWI'S Partner, GIG, Signs Second Major Interactive TV Betting Service...
- Press release article from: Business Wire September 10, 2001 700+ words
...is between GIG and ITV Digital, a communications...s service to all of ITV Digital's 1.1 million customers...platform with the leading Digital Television providers, who are...milestone for GIG. ITV Digital is one of the leading...
- Used spectrum, anybody? Digital broadcasting.(Selling off ITV Digital's...
- Magazine article from: The Economist (US) May 11, 2002 700+ words
...after the collapse of ITV Digital, the government is...after the collapse of ITV Digital should get in touch...keen to brag about digital television. Britain lags much...But the implosion of ITV Digital, after it bet [pound...
- BBC May Share ITV Digital Licence.
- Newspaper article from: Knight Ridder/Tribune Business News June 30, 2002 700+ words
...to share the old ITV Digital licences under plans...by the collapse of ITV Digital earlier this year...necessary investment into digital television. Last week director...current plans for digital television. The corporation...
- New look, old problems for ITV Digital's market.
- Newspaper article from: Sunday Business (London, England) April 29, 2001 700+ words
...Ondigital joint venture to ITV Digital, the City reckoned they...land-grab' phase of digital television is moving to a new phase...have called the station ITV Digital when it was launched were...impression on its rivals in the digital-television market. But its main ...
- The ITV digital debacle.
- Newspaper article from: Sunday Business (London, England) July 1, 2001 700+ words
...terrestrial pay-TV digital television station, which...executive of ITV and ITV Digital - as Ondigital will...country has access to digital television and Ondigital is...of strength. The digital television market accounts...