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Agencies line up as H Samuel prepares for TV ad campaign.(Brief Article)
H Samuel, the high-street jeweller, is looking for an above-the-line agency.
The company is currently reviewing a longlist of agencies through The Haystack Group. It is unclear if the incumbent agency, RPM3, will repitch for the business. The account has lain dormant for some time.
Signet Group, the parent company of the H Samuel, Leslie Davis and Ernest Jones jewellery chains, will put pounds 1 million behind an initial television ad burst, and will increase the spend significantly if the ads work.
In January, the company promoted Nick Hamley, the marketing manager for H Samuel, to be its first group marketing director with responsibility for all three ...
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