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PEPSI UNCORKS NEW COLA WITH A DASH OF LEMON (introduces a lemon-flavoured variant of its cola soft drink).

India Business Insight

| March 26, 2002 | COPYRIGHT 2001 Silverline Information Systems Pvt. Ltd. (Hide copyright information)Copyright

Pepsi has introduced a lemon-flavoured new product, Pepsi A-ha, in India. It is a variant of its largest selling cola soft drink, available in other countries as Pepsi Twist. The company will add new products to its portfolio of cola, orange, apple and clear lemon categories. It has planned for a series of brand-building promotional events and media campaigns for 2002.

It has released …

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