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Periscope.

Newsweek International

| May 06, 2002 | Beith, Malcolm | COPYRIGHT 2002 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

PUBLIC RELATIONS

Selling the Saudis in a 'Favorable' Light

Concerned about "tracking polls" showing that its "favorable" rating with the American public has yet to climb back to pre-9-11 levels, the Saudi Arabian government has launched a multimillion-dollar ad blitz designed to portray the kingdom as a close partner with the United States in the war on terror. "The People of Saudi Arabia... Allies Against Terrorism," reads one ad that features President Bush touting Saudi "cooperation" against Osama bin Laden. "Allies for Peace," proclaims another commercial featuring Saudi kings meeting with U.S. presidents dating back to FDR. The TV and radio ads ...

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Source: HighBeam Research, Periscope.

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