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United Ad to tie up with foreign agency for mainland market.

Taiwan Economic News

Taipei, March 29, 2002 (CENS)--United Advertising Co., one of the largest domestic ad agencies, plans to form alliance with an international agency to move into the tremendous and rapidly growing advertising market in mainland China

Executives of United Advertising revealed that they are negotiating with three multinational ad agencies, including the Ogilvy & Mather Group and BBDO. One of the major considerations is to swap shares with a selected partner

United Advertising is currently capitalized at NT$195 million, much higher than most other ad agencies in Taiwan. The Koos Group (Chintrust Group) maintains a controlling stake of over 80%. The company also …

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