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Business Line: HLL plans rural thrust for toothpaste brands.
Hindustan Lever Ltd (HLL) plans to invest its additional resources on its two popular toothpaste brands Closeup and Pepsodent, to realise a sales ratio of 50:50 from urban and rural markets. Currently, HLL derives 60% of its oral division turnover from urban markets and the rest from the rural markets. In a bid to improve its sales in rural market, HLL has made changes in its oral product portfolio like: removing brands such as 'Aim', 'Closeup Oxyfresh' …
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