HLL plans rural thrust for toothpaste brands.

MUMBAI, Feb. 20. HINDUSTAN Lever Ltd (HLL) is rejigging its oral care portfolio to arrive at a 50:50 sales turnover ratio between its rural and urban sales for its two toothpaste brands, Closeup and Pepsodent. After removing Aim from its portfolio recently, the FMCG major plans to put all its additional resources behind its two power brands to divide its sales turnover equally between the urban and the rural markets.

Speaking to Business Line, Mr Pradeep Banerjee, Category Head, Oral Care, said, "Today we want 50 per cent of our sales from our rural turnover." HLL hopes to increase its sales in the rural market and get at least an additional two per cent …