AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
The Technology Behind GE's Marketing.(Brief Article)
GE Financial has spent millions over the past two years developing GE Retirement Answer, from market research, to feature design, to regulatory issues. However, one of the most critical pieces of the GE Retirement Answer puzzle has been building the technology to support an effective marketing system.
To do so, the Richmond, Va., firm built an administration system from scratch to support the product and the marketers supporting it.
"Through focus groups, we looked at what the customer was looking for in this product," said Matthew Majikes, VP of operations and the technology leader for the retirement services group at GE Financial.
Majikes said his …
-
- New GE Variable Annuity Offers a "Retirement Answer".(Brief Article)
-
Newspaper article from: Annuity Market News
Toland, Tamiko
May 1, 2002
700+ words
-
- Richmond Times-Dispatch, Va., Money Matters Column.
-
News wire article from: Richmond Times-Dispatch (Richmond, VA)
April 1, 2002
700+ words
-
- Education Drives GE Variable Life Sales.(Brief Article)
-
Newspaper article from: Annuity Market News
Toland, Tamiko
August 1, 2002
700+ words
-
- Retirement Income Planning: The Next Frontier.(steps for financial services...
-
Newspaper article from: Annuity Market News
Gencarelli, Frank T.
June 1, 2002
700+ words
-
- New GE Channel Features Retirement Income Wares.(Brief Article)
-
Newspaper article from: Annuity Market News
December 1, 2002
700+ words
