AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
GE Financial has spent millions over the past two years developing GE Retirement Answer, from market research, to feature design, to regulatory issues. However, one of the most critical pieces of the GE Retirement Answer puzzle has been building the technology to support an effective marketing system.
To do so, the Richmond, Va., firm built an administration system from scratch to support the product and the marketers supporting it.
"Through focus groups, we looked at what the customer was looking for in this product," said Matthew Majikes, VP of operations and the technology leader for the retirement services group at GE Financial.
Majikes said his …