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EMI Records and EMI Music Publishing are among the stakeholders in the Queen musical We Will Rock You which is due to hit the West End stage later this month.
The two EMI companies are contributing to the 7.5m [pounds sterling] costs of the production, along with Queen Productions, Robert De Niro's Tribeca Productions and Phil McIntyre Promotions.
EMI Music Publishing managing director Peter Reichardt says it is the first time his company has taken a stake in a musical. "We were approached and Marty [Bandier] and I took a long hard look at it and thought it sounded really exciting," he says. "If it connects like shows such as Mamma Mia, it is going to be fantastic. It is another way we can go forward and try to get our copyrights to earn for us. Increasingly we are relying on other forms of income like synchronisation."
The show, which ...