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SixSense; In the new 6, we get ever closer to knowing Mazda.(Mazda seeks to increase 2% auto market share)(Statistical Data Included)
Mazda is one of those niche-like manufacturers that at times has set us to scratching our heads. We've always at the very least liked what it does. More frequently we've wished it had a legitimate rival to the Toyota Camry and Honda Accord. Or that people would automatically include a Protege on their lists when shopping the Corolla, Civic and Focus. And just when did Mazda as a whole get jammed into a niche? That's gotta' hurt.
Unless you're defining the niche instead of, to your horror, stumbling into the wrong one. After a few stumbles, Mazda is trying to embrace its proud 2 percent market share, define itself more clearly for itself and buyers, pick itself ...
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