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Green light for gray Ferraris.(2001 Ferrari 360s and 550 Maranellos)(Government Activity)(Brief Article)

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| April 22, 2002 | Gritzinger, Bob | COPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

A nearly yearlong squabble between gray-market importers and Ferrari of North America on its supercars is over-at least as it relates to 2001 model Ferrari 360s and 550 Maranellos.

``I'm looking forward to my first paycheck in 11 months,'' said Lois Joyeusaz, CEO of J.K. Technologies. The Baltimore importer has been at the forefront of a battle with Ferrari to win U.S. Department of Transportation permission to import non-U.S.-spec 360s and 550s to the States.

Since last summer, Ferrari has argued against the importation of the non-U.S.-spec cars on grounds that the cars were substantially different than those Ferrari imports to the U.S. market-so different that importers could not readily modify them to meet U.S. standards. Ferrari's uncharacteristically hard line took gray-market importers by surprise, because the company had rarely voiced objections to the imports in the past.

``We've taken the stance from the beginning that we are the protectors of the marque,'' said Ferrari North America spokesman Jeff Ehoodin.

After months of bureaucratic wrangling, followed by on-site inspections of certified U.S. Ferraris and gray-market imports, on April 10 DOT officials ruled that Ferrari's non-U.S. market cars are eligible for importation ``because they are substantially similar to vehicles originally manufactured for importation into and sale in the United States'' and are capable of being ``readily modified'' to comply with federal standards. In most cases, using U.S. parts instead of non-U.S. parts could be readily accomplished to meet certification, DOT ruled.

Intricacies in the case went deep, with both sides accusing the other of ...

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