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Burger King. (Just In).(to increase market share)(Brief Article)(Statistical Data Included)
MIAMI-BURGERKING chairman and chief executive JOHN DASBURG told a press conference here Wednesday that BK seeks to boost its U.S. burger market share 4 points to 23 percent by 2004 by driving average BK unit volumes to $1.25 million from about $1 million currently. He told Dow Jones that BK's market share has dropped 25 …
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