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When times are tough and an agency is in need of a bit of a morale boost, what better way to inspire the troops than getting in rousing orators to garner a bit of robust esprit de corps?
And there is a seemingly endless line of speakers to call upon. Nelson Mandela? Neil Kinnock? Sir Martin Sorrell? Or what about the ex-US President Bill Clinton?
Such were the luminaries theoretically available to senior J. Walter Thompson management -- reportedly amazed that the prospect of a new building was not enough to send the troops into convulsions of delight -- ...