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Private view.(advertising reviews)(Brief Article)

Campaign

| April 05, 2002 | Davidson, Tony; Papworth, Kim | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Private View is brought to you this week by Officer Jim Kowalski (good cop) and Lieutenant Ed O'Callaghan (bad cop).

3 First suspect, a press campaign for the RAF.

Kowalski: Nice to see an ad for the forces that isn't just macho men in uniform. Strong B/W photography that would be at home in any fashion magazine. Trying to be different is never easy.

O'Callaghan: It must be some kind of selection process. If you can understand the ad you're smart enough to join up. I would have failed.

[ILLUSTRATION OMITTED]

4 Next reprobate, a spot for the Mercedes Vaneo. One of those small people carrier thingies that all look the same.

Kowalski: A beautifully crafted film. A lot of effort has gone into bringing these images to our screen. Visual thinking seems to be the idea here. To the tune of What a Difference a Day Makes, a clock turns into a parasol, choirboys turn into sunflowers, umbrellas turn into Christmas trees.

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