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The Bates miracle worker; as the new global chief of the struggling Bates Worldwide network, David Hearn needs to get `a few quick runs' to restore shareholders' faith.(Brief Article)

Campaign

| April 05, 2002 | Tylee, John | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Has David Hearn taken leave of his senses? Is he a sandwich short of a picnic?

Switching from client to global agency chief at a time when the advertising industry is enduring its worst recession since World War Two doesn't seem like the smartest thing to do.

Joining Bates Worldwide, a network whose future is, to say the least, an open question, seems to be either very brave or the height of stupidity.

Stupid? Hardly. At 46, Hearn has spent much of his working life running complex businesses. He bought the Phileas Fogg name for United Biscuits, was the driving force behind the "Man from Del Monte" and has a reputation for turning round ailing ...

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