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Has David Hearn taken leave of his senses? Is he a sandwich short of a picnic?
Switching from client to global agency chief at a time when the advertising industry is enduring its worst recession since World War Two doesn't seem like the smartest thing to do.
Joining Bates Worldwide, a network whose future is, to say the least, an open question, seems to be either very brave or the height of stupidity.
Stupid? Hardly. At 46, Hearn has spent much of his working life running complex businesses. He bought the Phileas Fogg name for United Biscuits, was the driving force behind the "Man from Del Monte" and has a reputation for turning round ailing ...