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Simon's legacy to us should be honoured. (Simon Broadbent).(Brief Article)(Letter to the Editor)
The death of Simon Broadbent means the industry has lost an outstanding practitioner. As has been pointed out, Simon played a huge role as the instigator of the IPA's Advertising Effectiveness Awards, but he was also one of the first visionary media planners.
Simon was developing media planning systems at Leo Burnett in the late 70s and early 80s, before anyone else was even aware of what planning systems were. Many of his ideas and concepts are as valid today as when he first introduced them. His extraordinary vision meant that those lucky enough to have worked with him during this time benefited hugely from his ability to take truly new concepts, explain them simply and lucidly, and ...
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