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Monopolies a greater danger to consumers. (Campaign Essay).(Brief Article)(Letter to the Editor)
Well, Andrew Cracknell hit a nerve (The Campaign Essay, 15 March), but is he missing the point? Of more concern than ambient media is the share of mind brands vie to capture.
How many messages can we actually consume? A typical day without advertising would include: retail fascias, car marques, transport logos, mobile phones, the magazine you're now reading, your PC, television, clothes, the glasses you're looking through and the label on the drink you're going to need after reading this.
Then there are all the products in the shop windows. How many hundreds of thousands of brand exposures are there in a place such as Bluewater, a brand itself, with its 300 or so shops and eateries? Not too many for the thousands who go there every day. Seemingly we can assimilate an unlimited number of brand images ...
- The balanced boredom campaign.(Essay)
- Magazine article from: English Studies in Canada Elmer, Greg September 1, 2007 700+ words
IN THE FALL OF 2007 I WAS WOEFULLY UNPREPARED for the deluge Of media calls I was due to receive--requests for interviews from journalists seeking commentary on the role of the Internet in the Ontario provincial election. Having spent most of my academic life in the United States, I had found it
- 20,000 APPLICANTS, AND COUNTING EVEN A NAKED LIBRARIAN APPLIES FOR BEN &...
- Newspaper article from: Albany Times Union (Albany, NY) July 20, 1994 700+ words
...Jerry's hype? ``Yes, somebody could actually be included in the process that comes to us by the way of the poster campaign-essay contest,'' Michalak said. But this is far from a practical way to land an executive, said James Kennedy, publisher...
- Room at the top
- Newspaper article from: The Independent - London Roger Trapp December 4, 1996 700+ words
...winning entry, which will be published in The Independent Entry forms are available from the College of Law Action on Access Campaign Essay Competition, Brabouef Manor, St Catherine's, Guildford GU3 IHA (01483 460200); e-mail sas@lawcol.org.uk...
- MILLER CITIZENS CORP. TO HONOR CLEANUP ESSAY CONTEST WINNERS
- Newspaper article from: Post-Tribune (IN) June 12, 1988 700+ words
...VERSION MAY DIFFER SLIGHTLY FROM THE PRINTED VERSION. Gary The Miller Citizens Corp. will present winners of its cleanup campaign essay contest at 7:30 p.m. Monday at Bethel Lutheran Church, 411 N. Montgomery. Nine students will be awarded cash prizes...
- Competion
- Newspaper article from: The Independent - London November 13, 1996 700+ words
...York or on the College Bar Vocational Course at its Bar School, central London. Details: College of Law Action on Access Campaign Essay Competition, Brabouef Manor, St Catherine's, Guildford GU3 IHA.Tel: 01483 460200; Fax: 01483 460305; E mail sas...
- Win our competition and pay for your studies
- Newspaper article from: The Independent - London November 6, 1996 700+ words
...Further information, details of the rules and competition entry forms are available from the College of Law Action on Access Campaign Essay Competition, Brabouef Manor, St Catherine's, Guildford GU3 IHA (01483 460200). Fax: 01483 460305; e-mail sas...