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I-recall: dotcom weekly awareness survey. (Spotlight on: web creativity).(Brief Article)(Illustration)(Statistical Data Included)
I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY
Rank Site Agency/Media
1 AOL Mortimer Whittaker O'Sullivan/BBJ
2 BT AMV BBDO/Zenith Media
3 Direct Line Mortimer Whittaker O'Sullivan/MediaCom
4 Freeserve M&C Saatchi/Walker Media
5 Learn Online In-house
6 Amazon HHCL & Partners/OMD UK
7 The Daily Telegraph Clemmow Hornby Inge/MindShare
8 Jungle McCann-Erickson/Info.Associated
9= Handbag Joshua Agency/MindShare
9= Expedia Euro RSCG Wnek Gosper/MPG
11 Ebookers Conrad Advertising
12 E*Trade The Communications Unit/Carat
13 Great London Deals In-house
14 Opodo Leagas Delaney/Carat
15 Vnunet Mortimer Whittaker O'Sullivan/MediaCom
Rank Site Adspend
July-September
1 AOL 7,392,000 [pounds sterling]
2 BT 31,980,000 [pounds sterling]
3 Direct Line 1,905,000 [pounds sterling]
4 Freeserve 4,654,000 [pounds sterling]
5 Learn Online n/s
6 Amazon 1,099,000 [pounds sterling]
7 The Daily Telegraph 480,000 [pounds sterling]
8 Jungle 1,543,000 [pounds sterling]
9= ...
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