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<a href="http://www.accessmylibrary.com/article-1G1-84867511/media-choice-ian-darby.html" title="Facts and information about Media choice: Ian Darby, campaign's media editor, picks Tesco's Air Miles stunt outside Sainsbury's. (Media).(Brief Article)">Media choice: Ian Darby, campaign's media editor, picks Tesco's Air Miles stunt outside Sainsbury's. (Media).(Brief Article)</a>
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Media choice: Ian Darby, campaign's media editor, picks Tesco's Air Miles stunt outside Sainsbury's. (Media).(Brief Article)
"This was a witty and swiftly executed stunt designed to piss Sainsbury's off as well as raise awareness of Tesco's new Air Miles offer. On the day that Sainsbury's stopped giving Air Miles to its customers and Tesco started giving them away -- a change that attracted acres of national press and TV news coverage -- IMP arranged for actors dressed as airport runway traffic directors to stand outside Sainsbury's Cromwell Road stores ...
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