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Muzik: an expert's view: Yusuf Joseph Chuku applauds Muzik's makeover but doubts it can reverse a slump in sales. (Media).(Brief Article)(Editorial)

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| April 05, 2002 | Chuku, Yusuf Joseph | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Muzik's UK & Ireland circulation is the lowest it has ever been, dropping 13 per cent in its last ABC. As is now typical of fading beauties, Muzik has checked itself in for a makeover. So what did the beautician recommend?

Go easy on the clubbing and late nights: with strong competition from local listings titles, the club listings have been replaced by a slimmed-down recommendations section. And, what self-respecting dance music fan doesn't have a pair of Technics decks at home ready to inflict mismatched beats on friends, family and neighbours? In light of this, an expanded "Bedroom Bedlam" has replaced the DJ manual. With more product reviews and even an invitation to send in your mixes for Muzik to scrutinise.

Go for the coffee table look: design has certainly got tighter; it looks like real effort has gone into art direction and picture editing. The front cover is certainly all shiny and airbrushed but still not as sexy when stacked up against the other style magazines. To Muzik's credit it's certainly easier on the eye when flicking through. The larger and bolder headers definitely help keep track of where you are.

Let your personality come through: Muzik has always focused on the music rather than filling its pages with pictures of wide-eyed sweaty young men carrying glow sticks and young ladies ...

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