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<a href="http://www.accessmylibrary.com/article-1G1-84867508/hooper-galton-and-mediacom.html" title="Facts and information about Hooper Galton and MediaCom to begin 2m [pounds sterling] Discovery push.(Discovery Foods)(Brief Article)">Hooper Galton and MediaCom to begin 2m [pounds sterling] Discovery push.(Discovery Foods)(Brief Article)</a>
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Hooper Galton and MediaCom to begin 2m [pounds sterling] Discovery push.(Discovery Foods)(Brief Article)
Discovery Foods, which supplies Mexican and American foods, has launched its first ever advertising campaign with a 2 million [pounds sterling] press push through Hooper Galton and MediaCom.
Hooper Galton has created four executions -- three DPSs for Discovery Foods' Creole, Cajun Chicken and Jambalaya sauces and one single page for its wraps. The four ads all feature the sign-off "Discovery -- Eat Different".
The campaign is targeted at ABC! women aged 25 to 45, whom the agency believes want to eat interesting food but lack the time and the cooking skills to make dishes from scratch.
MediaCom has planned and bought a heavyweight four-month initial burst ...
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