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BBH produces HIV posters for Positive Place.(Bartle Bogle Hegarty)(Brief Article)
Toilets in bars and clubs around the London and Manchester areas will be the venues for a campaign aimed at halting the rising numbers of heterosexual men with HIV or Aids.
Bartle Bogle Hegarty has produced the initiative for the charity The Positive Place to counter what is claimed to be growing complacency among heterosexuals about the risks of infection.
The message is underlined by a poster featuring a close-up of a woman's breasts with condoms over her nipples and the line: "Nothing should take your mind off safe sex."
Admedia is buying media for the campaign, which is adopting a strategy of making the work unmissable for its target audience.
The posters will be on display above urinals and hand dryers. They will also work as point-of-sale material near condom machines to remind young men during the course of their evening to protect themselves and their partners.
More than 50,000 people are affected by HIV in Britain and the number of ...
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