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Faulds unveils Auto Trader spoofs.(Faulds Advertising)(Brief Article)
Faulds Advertising has launched a humorous television campaign for Auto Trader, which draws its inspiration from Hollywood movies.
The spots use the film Fatal Attraction, starring Michael Douglas as the adulterer hounded by a fanatical Glenn Close, and the musical Seven Brides for Seven Brothers.
Directed by Rose Hackney Barber's Graham Rose, the ads build on the previous "perfect partner" campaign, which has been credited with reversing a declining circulation. It aims to move the brand's positioning on from its traditional association with old cars by instead highlighting its access to nearly newstock.
The Fatal Attraction spoof aims to encourage people to sell through Auto Trader, and demonstrate how easy it is to move on in life with its help by featuring a driver being stalked by his unrelenting car. The hunted driver clutches a toy rabbit, which meets its end in a re-enactment of the famous bunny-boiling scene in Fatal Attraction.
The Seven Brides spoof aims ...
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