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Flytxt picks up task to produce wireless marketing for Emap.(Brief Article)
Emap is to increase its wireless advertising and has appointed the wireless marketing agency Flytxt to handle a large portion of its SMS marketing. The company is also holding a review for its consumer content SMS task.
Emap has appointed Flytxt to handle wireless marketing to target advertisers looking to sell through Emap products. The agency will build, manage and market databases and also consult on interactive advertising offerings.
"We will be offering SMS to our advertisers as a media channel and SMS to our consumers as content," Andrea Kilbourne, the managing director of Emap Performance online, said.
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