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Crown paints returns to print ads.(Brief Article)
Crown Paints is ending a four-year exile from print advertising with a new campaign for its Breatheasy range.
John Midgley, best known for his work as a fashion photographer, has been drafted in by Manchester's BDH\TBWA for the new initiative.
The fresh burst of advertising sustains the theme developed in TV executions featuring people accidentally coming into contact with freshly painted surfaces to emphasise the claim that the Breatheasy range is virtually odour-free.
CIA Manchester handles media buying for the campaign, which starts this week in national press, home interest and consumer lifestyle titles to coincide with the year's peak period for DIY activity.
Stephanie Brown, BDH's account director ...
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