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<a href="http://www.accessmylibrary.com/article-1G1-84867498/imp-develops-direct-mail.html" title="Facts and information about IMP develops direct mail campaign for Fiat Seicento 2Tone.(Brief Article)">IMP develops direct mail campaign for Fiat Seicento 2Tone.(Brief Article)</a>
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IMP develops direct mail campaign for Fiat Seicento 2Tone.(Brief Article)
Fiat is using direct marketing as part of a campaign to reposition its Seicento model for younger drivers.
IMP has created a mailing that targets young female drivers with details of the new Seicento 2Tone model. The mailing positions the car, which has a two-tone colour scheme, as a fashion essential.
The DM campaign follows research showing-that the majority of Seicento drivers are older women. Fiat hopes that the fashion positioning will encourage younger women to test-drive the car.
Direct mail, ...
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