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HHCL beats three to pick up FSA's nutrition assignment.(HHCL and Partners, Food Standards Agency)(Brief Article)
HHCL & Partners has won the task to develop an integrated campaign to promote better nutrition and tackle obesity among children and teenagers for the Food Standards Agency.
The agency pitched against BMP DDB, Delaney Lund Knox Warren & Partners and Fallon to secure the brief. The work is expected to target young people from low income families using an integrated approach rather than a conventional above-the-line stance. It will focus on the UK's poorer regions.
It is thought the campaign could include establishing associated events and using viral messages. COI Communications, which oversaw the pitch, would not disclose the budget.
Minnie Moll, the HHCL marketing director, said: "It is a challenging brief which gives us a great opportunity to use our youth experience gained on ...
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