AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
MPG strengthens its offering in Germany by purchasing SMA.(Media Planning Group buys Schmitter Media Agentur)(Brief Article)
Media Planning Group has acquired the privately owned German agency Schmitter Media Agentur as it signals a preference for piecemeal international growth following the failure of Havas' bid for Tempus.
The deal, a price for which has not been made public, will dampen speculation that Havas is preparing a bid for Aegis, the owner of the Carat media network.
"This was one of our short-term priorities and it has been accomplished." We will now continue to develop and strengthen MPG with the aim of being in the top five by 2003," Havas' chairman and chief executive, Alain de Pouzilhac, said.
Schmitter will be rebranded as MPG Schmitter Media Agentur, giving the MPG network a branded outpost on German soil for the first time. Schmitter's billings of more than 300 million euros, which places it in the German top ten, ...
- HAVAS ADVERTISING ACQUIRES GERMAN MEDIA AGENCY SCHMITTER. (Schmitter Media...
- Newspaper article from: European Report April 24, 2002 700+ words
...acquired the independent German media agency Schmitter Media Agentur, it has announced. The Schmitter agency posted...incorporate MPG and "the new agency will be called MPG Schmitter Media-Agentur", indicated the buyer. The new entity will...
- MPG Reinforces Media Expertise Through Acquisition Of German Media Agency...
- Press release article from: PR Newswire April 3, 2002 700+ words
...Frankfurt-based independent media agency, Schmitter Media Agentur. Schmitter will be integrated into Havas Advertising...Planning Group. The new agency will be known as MPG Schmitter Media-Agentur GmbH & Co. KG. The agreement offers an...
