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IPA's proposed inquiry meets mixed reaction.(Independent Press Association)(Brief Article)
The IPA is trying to cool the controversy provoked by its suggestion for a single trade body to be the voice of the communications industry by suggesting that an independent commission of inquiry should investigate the idea.
Chris Smith, the former culture secretary ousted in last summer's ministerial reshuffle, has been suggested as a possible candidate to lead the probe.
But a letter to industry bodies from Bruce Haines, the IPA's president, asking for money to fund the initiative is understood to have met with mixed reactions.
Haines' move to set up an inquiry is designed to take the heat off the IPA and deflect recent criticism that it is empire building.
The idea is understood to have drawn a positive response from the Marketing Communications Consultants Association and the Public Relations Consultants Association. However, other bodies, including ISBA and the Institute of Sales Promotion are believed to have given the idea short shrift.
"Such an inquiry wouldn't tell us ...
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