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Unilever agrees 60m [pounds sterling] deal with JCDecaux.(Unilever Group)(Brief Article)(Statistical Data Included)
Unilever has signed a pan-European deal with JCDecaux that will see it spending more than 60 million [pounds sterling] on outdoor over the next five years.
Unilever will use the JCDecaux outdoor networks across Europe. Previously, the FMCG giant has managed its outdoor partnerships locally.
Unilever's alliance with JCDecaux, which spreads across 22 countries, is a reflection of its increased commitment to outdoor and will enable it to co-ordinate campaigns for all of its brands across JCDecaux's range of advertising formats. The deal will cover street furniture, billboard and transport advertising.
Unilever's worldwide head of media, Alan Rutherford, said: "As a communication channel, outdoor is becoming increasingly important in helping Unilever connect with its customers."
Edwina Sharpe, Unilever's UK media manager, together with other local media managers, will co-ordinate the relationship. The poster specialist the Alban Group will handle poster buying. ...
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