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Axelrod takes over Brooks' role as WPP chief talent officer.(WPP Group appoints Beth Axelrod)(Brief Article)

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| April 05, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

WPP Group has ended its hunt for a replacement for Brian Brooks with the appointment of Beth Axelrod, a principal at McKinsey & Company, as its chief talent officer.

Axelrod will be responsible for the recruitment, development and retention of WPP's staff worldwide. But, unlike her predecessor, she has not been given a position on the WPP board in the short term.

Her brief is to work closely with WPP's operating companies to create disciplined personnel management practices and build an environment that helps people to flourish.

The group chief executive, Sir Martin Sorrell, said: "The critical differentiator in our industry is the quality of our people. Beth's business strategy, personnel management and organisational background will add ...

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