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Agencies fear clampdown over financial `health warning' rules.(Brief Article)

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| April 05, 2002 | Tylee, John | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

New rules forcing financial advertisers not to bury "health warnings" in small print were announced this week amid industry fears about a clampdown.

They are worried that the Financial Services Authority will interpret the regulations too strictly, forcing many ads to be amended or withdrawn.

The move is part of the FSA's plans to beef up the rules covering the retail financial services sector, which spent 1.4 billion [pounds sterling] on advertising and promotion last year.

"Our research shows that most consumers don't read the small print," Christine Farnish, the ...

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