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ITV Digital and the Football League appear locked in a stalemate, with neither side willing to give ground in the battle to resolve the disputed 315 million [pounds sterling] TV rights.
Both parties see the deal as crucial to their respective futures and the war of words has become increasingly bitter. The Football League has reportedly threatened to ask its mare sponsors not to advertise with Granada and Carlton, the platform's parent companies. They have threatened to shut the platform if the administrators do not find a solution to its funding problems.
According to Starcom Motive, the closure of ITV Digital would have a significant impact on pay-TV audiences reducing Sky's reach by 7.5 per cent and Flextech's by 8.3 per cent. This would have a dramatic effect on the ability for advertisers to build cover.
ISBA, the body that represents the interests of advertisers, thinks the closure of ITV Digital could be a double-edged sword. The director of media ...