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Ogilvy & Mather's creative directors, Nigel Roberts and Paul Belford, are to be stripped of their Campaign silver Press Awards following the revelation that they entered substantially doctored versions of the ads that actually ran.
The news comes as Belford and Roberts enter final talks with Abbott Mead Vickers BBDO about joining the agency. It is unclear how this will affect negotiations.
COI Communications triggered an investigation after it noticed that the executions for its UK Online paedophile awareness campaign submitted by O&M were radically different from those that ran.
Peter Buchanan, the COI deputy chief executive, said: "We immediately realised that there were significant differences. We contacted John Hegarty [the chairman of the Press jury] immediately."
The art direction for the UK Online campaign, by Belford, was altered before submission. The copy, by Roberts and Mark Fairbanks, was not changed.
For the Samaritans, one ad was submitted, titled "Big Ears", which was art directed by Belford and Paul Burch and written by Dave Williams, but it ran as a poster, not in the press.
Buchanan added: "It's a foolish thing for the creative team to have done. However, we are ...