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Banks seek shop for new card payment scheme.(Association for Payment Clearing Services looking for advertising agency)(Brief Article)

Campaign

| April 05, 2002 | Palmer, Camilla | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Association for Payment Clearing Services is looking for an advertising agency to promote the roll-out of a new scheme which will mean consumers will use PIN numbers to verify credit card sales instead of signatures.

APACS, the banking industry trade body backed by high-street banks including Lloyds TSB and Barclays, is talking to agencies through the AAR about the 1.1 billion scheme [pounds sterling], which will require banks and retailers to replace both their back-office systems and their point-of-sale terminals.

APACS wants to develop a fully integrated campaign to support what it terms a "mass behavioural change". It intends to hire one agency to handle both above- and below-the-line creative work and will evaluate its media needs once it has appointed a creative agency.

Richard Tyson-Davies, the APACS director of public affairs, refused to comment on the spend but said it would be a long-burning campaign designed at educating ...

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