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Agencies line up as Conduit challenges BT's enquiry service.(Brief Article)
Agencies are preparing to pitch for the UK launch of Conduit Europe, the directory enquiries services company looking to compete with BT after the forthcoming deregulation of the lucrative directory enquiries market.
Bates UK, Leo Burnett, McCann-Erickson and Partners BDDH are pitching for the multimillion-pound Conduit account, which already has a strong presence in Ireland, Switzerland and Austria.
Activity is hotting up in the directory enquiries market following the British telecoms regulator Oftel's declaration that it is to scrap the 192 number and allocate new six-digit directory enquiry numbers, ...
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