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Eli Lilly and Company (Lilly) agreed in January to settle FTC charges regarding the unauthorized disclosure of sensitive personal information collected from consumers through its Prozac.com Web site. As part of the settlement, Lilly will take appropriate security measures to protect consumers' privacy.
Lilly, a pharmaceutical company based in Indiana, manufactures, markets, and sells several drugs, including the anti-depressant medication Prozac. Lilly operates the Prozac.com Web site, which the company promotes as "Your Guide to Evaluating and Recovering from Depression." Several of Lilly's Web sites, including www.prozac. corn and www.lilly.com, collect personal information from visitors. From March 15, 2000, until June 22, 2001, Lilly offered to consumers the "Medi-messenger" email …