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Emap puts [pounds sterling]3m Sneak launch ad task into Mother.(Brief Article)
Emap has hired Mother to handle the advertising launch of its teen celebrity title Sneak, which will be positioned as a younger version of its sister title Heat.
Sneak, which carried the working title 'project monkey', will publish weekly. Emap is thought to be spending [pounds sterling]3m on the launch of the title, which will use the strapline 'gossip to go', in a campaign spanning posters, print, radio and TV ads. It …
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