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Extreme Sports Channel has linked up with events organiser Sportsvision to form a sports marketing outfit to create and broadcast sponsored extreme sports events.
EX Events will create events for clients, film them and turn them into branded programmes, and distribute the programme through Extreme Group's global distribution network to terrestrial and international broadcasters. It will also offer brand consultancy and sponsorship opportunities within other programme strands.
Extreme Sports Channel's managing director, Phil Jones, said EX Events was a response to demand from advertisers for a two-pronged marketing approach -- association with a sporting event …