BMP takes the problems of British tourism in hand; BMP has landed the 20m [pounds sterling] brief to lure tourists back to the UK. (Live Issue/UK Tourism).(BMP DDB)(Brief Article)

The tourism market at present is a querulous, competitive place to be. Following the terrorist attacks of 11 September, the World Travel and Tourism Council has estimated a 7.4 per cent fall in tourism and predicted a loss of ten million jobs in 2001-2002.

But Britain's image had already taken its fair share of knocks even before the US events. In January, a report from the Welsh Assembly concluded that the foot-and-mouth crisis had cost the Welsh tourism industry about 140 million [pounds sterling] -- although the Wales Tourist Board put the losses at double that figure. And, already feeling the effects of an impending global recession, corporate travel policies were being cut before the September tragedy.

Financial analysts correctly predicted devastating economic consequences for the tourism …