EMI builds Gheorghiu's profile. (Classical news).

As part of its declared commitment to core classical repertoire, EMI Classics is drawing together several threads in its ongoing marketing and promotion campaign for Angela Gheorghiu (pictured above). The Romanian soprano's Covent Garden recital, recorded live last June, was released on CD and DVD on February 25, backed by advertising in the specialist classical press, a national retail poster campaign and air-time as Classic FM's record of the week.

Artwork and promotion for Angela Gheorghiu Live, which follows the style successfully adopted for her last release Casta Diva, underlines the singer's status as the ultimate prima donna of her day and rests on her growing UK profile. Public recognition is likely to increase further when BBC Four airs Angela's Romanian Journey, a documentary about her musical roots, as part of its launch schedule.

According to Jeff Coventry, marketing manager ...