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Big players unite for global viral marketing campaigns. (Marketing).
Youth marketing company Cake Group has joined forces with US-based Electric Artists to form a pan-European viral marketing business for music and film clients.
Warner Music and Virgin Records are the first record companies to use the services of Electric Cake, with current live campaigns running for A, Black Rebel Motorcycle Club, Chemical Brothers, Manu Chao, Alanis Morissette and Vex Red. The two parties had been discussing how they could work together since Midem 2001. Electric Artists already operates in Japan, as well as the US, and it was keen to establish a foothold in Europe.
Electric Cake monitors key unofficial artist fan sites and message boards on the internet and builds relationships with those operating them by supplying exclusive news content ...
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- Prophets leave me at a loss.(Mail Music)
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