Dion in Parky and Hello! Boost for Epic LP rollout. (Marketing).

Epic Records has secured two high-profile promotional coups as part of its extensive UK campaign for Celine Dion's A New Day Has Come album, which is released on March 25.

The label has confirmed an interview and performance on the Parkinson show next month, which will be advertised nationally in a coop agreement with the BBC, while a CD cover-mount will appear on more than 500,000 copies of a March edition of Hello/magazine.

The artist has been allocated one day of UK promotion on March 21 when she will record the Parkinson show for broadcast two days later. A jointly-funded nationwide 96-sheet poster campaign advertising her appearance breaks on March 15.

The CD sampler will be included in Hello! the following week -- a week before release -- and will include a competition in association with British Airways, offering readers the chance to win tickets to see Dion in Las Vegas in 2003 when she begins her three-year stint at Caesars Palace.

This is her first album for two years and the first studio album since 1997's Let's Talk About Love, which sold around 28m copies worldwide.

A Top Of The Pops recording is also scheduled for March 21, while Epic plans a heavyweight TV advertising strategy supported by a 100,000 [pounds sterling] budget in the first week alone.

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